free SMS service 160by2, has launched free SMS services to Kuwait, UAE, Saudi Arabia & Singapore. This means that registered users can send an SMS to mobile numbers in these countries, without paying the standard International SMS charges.
Satya Kalyan Yerramsetti, CEO and Co-founder of SMSCountry has said that the company plans to launch services in other South East Asian markets as well.
160by2 has a mobile application as well, which uses both SMS and GPRS to send free SMS’. For Pre-paid users in Kerala, Airtel charges Rs. 3 for an international SMS to the Gulf region, while BSNL charges Rs. 5 for all International SMS’.
SMS costs in International markets are higher (we’re assuming that Bulk SMS costs are higher too), so will any one be willing to take on the costs? Other service providers can follow suit, but garnering a user base is quite another task: 160by2 claims to have 4 million registered users (India has over 400 million mobile subscribers), and monetizes with advertisements using 80 characters of each SMS sent.
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