SRK is a true perfectionist - Takes up the mantle of HD Inspector

Submitted by premkumar on Fri, 05/10/2013 - 05:14.
Charming, super-energetic and a workaholic are words that have been used to describe SRK innumerable times. But there’s another side to SRK that he takes very seriously. It’s SRK the perfectionist. Each time that he steps in front of the camera, he needs every frame to be nothing less than flawless. It is this side of SRK that we will be introduced to us as he sports an elegant moustache and dons the role of an HD Inspector for DISHTV’s upcoming campaign that promises Maximum tru HD Channels In the new campaign for DISH truHD+, the High Definition product from DISHTV, SRK goes behind the scenes to ensure that nothing imperfect reaches his viewers. The campaign created by McCann, Delhi and directed by Piyush Raghani of Old School Films will feature three TVCs, set on the making of TV programs across genres (Daily Soaps, Movies and Wildlife documentary). In each film SRK will be playing the role of the demanding HD Inspector with an eye for detail. He is seen picking on even the slightest imperfections on the sets of different scenes like the bindi of bahu not being perfectly round in a Hindi serial, dancer’s nail not being chipped in a Bollywood item song and crocodile’s tooth not looking clean in wildlife documentary! He points and rectify these mistakes because, Dish truHD+, mein sab dikhta hai. Watch out for SRK in this quirky new avatar. We know you will. About DISHTV Dish TV is Asia Pacific‟s largest direct-to-home (DTH) company and part of one of India‟s biggest media conglomerate–the Zee Group. Dish TV has on its platform more than 400+ channels & services including 22 audio channels and over 42 HD Channels and services with more than 14.7 million gross subscribers as of December 31, 2012. Dish TV uses the NSS- 6 satellite platform which is unique in the Indian subcontinent owing to its automated power control and contoured beam which makes it suitable for use in ITU K and N rain zones ideally suited for India‟s tropical climate. The company also acquired transponders on the Asiasat 5 platform which increased its bandwidth capacity by 216 MHz to reach a total of 648 MHZ, the largest held by any DTH player in the country. The Company has a vas t distribution network of over 1450 distributors & over 136,000 dealers that span across 8,358 towns in the country. Dish TV customers are serviced by four 24* 7 call centres catering to 11 different languages to take care of subscriber requirement at any point of time. For more information on the company, please visit